Desire for a SUSTAINABLE lifestyle

REDUCE - Waste reduction is one of the key points in terms of an eco-sustainable attitude. It is also one of the simplest aspects, to which we can all contribute. A more careful attitude on the part of the individual, if multiplied by the entire population of a country, can make a difference!
Reduction of waste certainly means reduction of packaging, but also of food and products thrown away. It means reducing the energy needed to produce, reducing the effort used to collect, separate, break down and transport, then reintegrate the recycled materials in the production process. All this involves a reduction of carbon dioxide and greenhouse gases released into the atmosphere, a reduction of water and energy used by industry.

REUSE - Avoid using disposable products as much as possible. Most of the objects we surround ourselves with can be used several times, even for years; often it is our consumerist attitude that leads us to throw them away, not a real necessity. Many items we throw away have the potential to be reused with other functions. This reuse helps to conserve natural resources and recover valuable landfill space.

RECYCLE - Reducing waste and reusing some products as much as possible becomes imperative! To this is added Recycling: an activity that involves the collection, transport, cleaning and separation of raw materials, the conversion of these into "new" raw materials, then the reuse of these in production activities. The cycle ends when the consumer buys a product made with these “regenerated” materials. This creates a true Circular Economy.
Recycling reduces the emission of many pollutants into the atmosphere, including greenhouse gases; saves water and energy, used in normal production chains, provides valuable raw materials to industry, stimulating the development of green technologies, reduces the need for new landfills.
Many of the products and packaging we buy are marked with symbols that help us in recycling: we simply have to be careful where we throw them. This conscious behaviour can give it new life!

RETHINK - Time to start thinking outside the box! Reduce, reuse, recycle are fundamental. What else can we think about? To use disposable products as little as possible; to buy products with packaging reduced to a minimum or even without packaging, this is not what gives value to our purchase! Before throwing away a product, think about whether it is repairable, think about whether it can have another use. We favour the purchase of products made with recycled materials, so as to effectively close the cycle of recycling. We can reduce our environmental impact by redesigning our daily activities to be as efficient as possible: how do we move, how do we use appliances, how do we use water? Think again.


Creating new life for old waste

The circular economy is about transforming how we make and use products. 
It's about avoiding waste and keeping materials in circulation at the end of their useful life, rather than sending them to the landfill.

This technology uses chemistry to break down waste plastics into molecular building blocks that can be reused and made into new products like Tritan Renew.

Tritan Renew is powered by revolutionary recycling technology that transforms single-use plastic waste into durable materials, offsetting the use of fossil fuels and lowering greenhouse gas emissions.

Recycle flow




Tritan Renew item



50% recycle*Certified recycled content allocated using ISCC mass balance



New life for waste


Allocation items

Circular Economy and ISCC traceability

ISCC – International Sustainability and Carbon Certification (ISCC) is a certification system that offers solutions for the implementation and certification of sustainable, deforestation-free and traceable supply chains of agricultural, forestry, waste and residue raw materials, non-bio renewables and recycled carbon materials and fuels. Independent third-party certification ensures compliance with high ecological and social sustainability requirements, greenhouse gas emissions savings and traceability throughout the supply chain. ISCC can be applied globally in all markets including the food, feed, biochemical and bioenergy markets.



Circular Economy

Reuse and Recycling in the Circular Economy. 

ISCC supports recycling and the development of the circular economy with its certification approach. Recycling means “any recovery operation by which waste materials are reprocessed into products, materials or substances whether for the original or other purposes“.

Sustainability declaration. 
The sustainability declaration refers to the document, which must accompany the physical material and which includes all sustainability information requirements as referred to by ISCC. It can either be part of or an addition to the delivery note. Depending on the element in the supply chain, one can also refer to the sustainability declaration as weighbridge tickets, delivery notes or bill of lading.

Traceability and Chain of Custody. 
The ISCC EU System Document 203 “Traceability and Chain of Custody” covers the requirements for the traceability and chain of custody applicable to all elements of the supply chain of sustainable materials that have to be covered by certification. 

Reuse and Recycling in the Circular Economy. 

The TRITAN you know and trust

Tritan Renew is the same tough, safe, BPA-free material you know and trust - but revitalized thanks to Eastman’s innovative recycling technologies.

plus tritan renew





Find out about the benefit of Tritan Renew

Tritan Renew